Top 10 YouTube Ads in Malaysia (first half of 2017)

These ads are a reminder of the amazing creativity alive today in the Malaysian ads industry. While sometimes digital can seem to be all about technology, digital video ads on YouTube free up brands and agencies to spend more time doing what they do best — doing and getting creative.

Google Malaysia today released its YouTube Ads leaderboard for January-June 2017 for Malaysia. This list represents the top 10 ads people chose to watch on YouTube through a combination of popularity and promotion.

#1. Iklan Raya TNB 2017 - Dugaan Raya Aida - #DugaanRaya

Brand: Tenaga Nasional Berhad (TNB)
Video length: 4:01

#2. KFC Kaki Unite: Finger Licker

Brand: KFC
Video length: 0:39

#3. Samsung Pay: Secure Transaction

Brand: Samsung Malaysia
Video length: 0:49

#4. 莫忘初衷 – A Chinese New Year 2017 short film by MyEG

Brand: MyEG
Video length: 7:00

#5. Episod 1 - Kenali pembekal McDonald’s Malaysia

Brand: McDonald's
Video length: 4:06

#6. Love-Struck : Episode 2

Brand: Hyundai Malaysia
Video length: 0:51

#7. Wildan ADEK - Oh, Seronoknya Wildan ADEK by Omar & Hana

Brand: Wildan
Video length: 1:20

#8. OPPO R9s - Full version TVC

Brand: Oppo
Video length: 1:00

#9. 2017 Honda BR-V – Versatile For All (TVC)

Brand: Honda
Video length: 0:30

#10. Chinese New Year 2017

Brand: Qdees
Video length: 1:13

Trends from this half-year leaderboard

• Seizing the seasonal moment. While this year’s list isn’t as dominated by seasonal ads as in previous years, a third of the entries are related to two of Malaysia’s important festive celebrations -- Hari Raya and Chinese New Year. TNB’s Hari Raya ad in particular took the crown with its light-hearted tale of foiled ‘balik kampung’ plans.
• Ads that take their time. Long-form ads still dominate the list, with nine out of ten of the videos going well beyond the traditional 30-seconds TV ad duration. The format allows brands to tell compelling stories behind its products, such as McDonald’s video highlighting the steps their suppliers go through to ensure each meal served is of high quality.
• Lights, camera, ads! The ads’ cinematic quality also continues to strikes a chord with viewers, playing off more like TV dramas and feature films. Brands are focusing on telling stories that resonate first and selling second.

These ads are a reminder of the amazing creativity alive today in the Malaysian ads industry. While sometimes digital can seem to be all about technology, digital video ads on YouTube free up brands and agencies to spend more time doing what they do best — doing and getting creative.

Globally, 1.5 billion people log into YouTube every single month, and users spend over an hour each day watching YouTube on their mobile screens.

YouTube Week and YouTube Ads Awards 2017

The H1 YouTube Ads Leaderboard is a great reminder of what’s coming this December 4th-8th, when we will be holding YouTube Week Malaysia to celebrate the brands, content, as well as the talented creators that make the platform a daily destination for entertainment, information and education. During this period we’ll also host the YouTube Malaysia Ads Awards 2017 for the second year, where we’ll award the top ads of the year across 10 categories. To find out more about the awards and to nominate ads, visit our YouTube Ads Awards 2017 event site.